We’ve had to wait an age, but Samsung’s little people helper is now ready to download.
Samsung’s helpful conversationalist hit Australia, Canada, South Africa, and of other countries a while back, and now New Zealand is finally getting a chance to chat with Bixby.
Bixby got off to a rocky start with Samsung announcing it well ahead of the Galaxy S8’s launch. Despite plans to launch Bixby alongside the S8/S8+ in April, hiccups with language processing saw the Korean tech giant taking several more months before finally launching. In use though, it appears the wait may have been worthwhile.
Galaxy S8/S8+ users should receive a notification that Bixby is ready to be installed when they hit the S8’s dedicated Bixby button.
In use, Bixby delivers a huge amount of control over my phone. I was able to dictate messages, take photos, adjust volume, and so on. I even got Bixby to beatbox – a task she proved surprisingly adept at. Compared to Google Assistant, Bixby opens the door to a huge amount of phone functionality. Asking Google Assistant to take a photo merely directs you to a google search on taking photos. With Bixby, your phone will snap a photo.
While Bixby won’t set the world on alight like the first manned spaceflight, it’s still big news. The smart speaker market is quickly becoming a white-hot tech product category thanks to Google Home, Amazon’s Echo and Apple’s HomePod. Hype aside, the smart speaker/AI assistant category also represents a massive strategic opportunity for Samsung. Being able to drive household consumer electronics using your voice could give Samsung a compelling edge over other consumer electronics brands.