Apple today announced a raft of new products and services including an iPad Pro, iMac, Apple TV and a new colour for the iPhone 12.
The new iPad Pro features what Apple describes as a “breakthrough M1 chip, ultra-fast 5G, and stunning 12.9-inch Liquid Retina XDR display.”
“The most powerful and advanced iPad Pro ever… pushes the limits of what’s possible on iPad. The addition of the Apple-designed M1 chip delivers a massive leap in performance, making iPad Pro the fastest device of its kind.
“The 12.9-inch iPad Pro features a new Liquid Retina XDR display that brings extreme dynamic range to iPad Pro, offering a stunning visual experience with more true-to-life details to the most demanding HDR workflows. Cellular models with 5G deliver even faster wireless connectivity when on the go, and to provide users with pro-level throughput for high-speed accessories, iPad Pro now includes support for Thunderbolt.
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Additionally, an all-new Ultra Wide front camera enables Centre Stage, a new feature that automatically keeps users perfectly framed for even more engaging video calls. The new iPad Pro is available to order beginning Friday, 30 April, on apple.com/nz, and will be available in the second half of May.”
Also announced was a new iMac “featuring a much more compact and remarkably thin design, enabled by the M1 chip. The new iMac offers powerful performance in a design that’s just 11.5 millimetres thin, with a striking side profile that practically disappears.
“Available in an array of vibrant colours to match a user’s personal style and brighten any space, iMac features a 24-inch 4.5K Retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colours, delivering a brilliant and vivid viewing experience.
“The new iMac also includes a 1080p FaceTime HD camera, studio-quality mics, and a six-speaker sound system — the best camera and audio ever in a Mac.
Also, Touch ID comes to iMac for the first time, making it easier than ever to securely log in, make purchases with Apple Pay, or switch user profiles with the touch of a finger.
Combining the power and performance of M1 and macOS Big Sur, apps launch with blazing speed, everyday tasks feel incredibly fast and fluid, and demanding workloads like editing 4K video and working with huge images are faster than ever.
The new iMac joins the incredible family of Mac models powered by M1, including MacBook Air, 13-inch MacBook Pro, and Mac mini, marking another step forward in Apple’s transition to Apple silicon. iMac is the most personal, powerful, capable, and fun it has ever been, and customers can order it beginning Friday, 30 April. iMac will be available in the second half of May.
It’s been a few years since the Apple TV 4K streaming gadget has been updated, so a new model will be welcomed. Why it’s not now 8K is anybody’s guess, but the reiteration will deliver “high frame rate HDR with Dolby Vision.
“At the heart of the new widget is the A12 Bionic chip that provides a significant boost in graphics performance, video decoding, and audio processing. And with an all-new design, the Siri Remote makes it even easier to watch shows and movies on Apple TV with intuitive navigation controls.
Together with tvOS — the most powerful TV operating system — Apple TV 4K works seamlessly with Apple devices and services to magically transform the living room in ways that everyone in the family will love.
“Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience.”
The new Apple TV 4K will be available starting at NZ$299 GST from apple.com/nz, in the Apple Store app, and Apple Store locations. Apple TV 4K is also available through Apple Authorised Resellers and select pay TV providers.
Consumers who go for particular colour schemes might find the purple finish now available on the iPhone 12 and iPhone 12 mini irresistible.
“This new colour beautifully accentuates the flat aluminium edges of iPhone 12, which are perfectly colour-matched to the precision-milled back glass,” rhapsodises the Apple blurb. “Both models feature an advanced dual-camera system that delivers powerful computational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic — the fastest chip in a smartphone — powers every experience on iPhone 12 while efficiently managing battery life. iPhone 12 models also bring the best 5G experience, and introduce high-powered wireless charging with MagSafe and a new ecosystem of accessories that easily attach to iPhone.
“iPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, 23 April, with availability beginning Friday, 30 April. Customers can also complement their iPhone with a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today.” Phew!
iPhone 12 and iPhone 12 mini are currently available in blue, green, black, white, and red, and will be available in the new purple in 64GB, 128GB, and 256GB models starting at NZ$1499 and NZ$1349, respectively. Customers can get iPhone 12 and iPhone 12 mini from apple.com/nz and in the Apple Store app. iPhone 12 and iPhone 12 mini are also available through Apple Authorised Resellers and select carriers (prices may vary).
And for those who just have to have everything attached to the iPhone ecosystem, the company has introduced AirTag, “a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple’s Find My app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption.
AirTag can be purchased in one and four packs for just NZ$55 and NZ$189, respectively, and will be available beginning Friday, 30 April. Get it all from apple.com/nz/.
Finally, podcast fans will find the following item compelling (most probably). Apple has today unveiled Apple Podcasts Subscriptions, a global marketplace for listeners to discover premium subscriptions offered by their favourite creators alongside millions of free shows on Apple Podcasts.
“Starting in May, listeners in more than 170 countries and regions can sign up for premium subscriptions that include a variety of benefits curated by creators, such as ad-free listening, access to additional content, and early or exclusive access to new series. Listeners will be able to enjoy premium subscriptions from independent voices and premier studios, including Tenderfoot TV, Pushkin Industries, Radiotopia from PRX, and QCODE, to leading media and entertainment brands, including NPR, the Los Angeles Times, The Athletic, Sony Music Entertainment, and many more.
“Also next month, listeners will be able to discover channels, which are groups of shows curated by creators with unique titles, descriptions, and artwork. Just as they can with shows, listeners will be able to browse free channels, which make it easy to find more shows from their favourite creators, as well as paid channels and channels that provide additional benefits for subscribers.
“With iOS 14.5, listeners can access a redesigned Apple Podcasts app featuring an enhanced Search tab that provides quick access to Top Charts and categories. Apple Podcasts also features beautiful new pages for every show and episode to make it easier to follow, listen to, and share. The new Smart Play button helps listeners automatically start episodic shows from the latest episode and serialised shows from the beginning of each series. Listeners can also now save individual episodes, which are downloaded for offline playback, making it easy to bookmark podcasts to listen to later from Library.”