LG TODAY ANNOUNCED its curved OLED TV in NZ.
National Marketing Manager Glen Chean said: “We are thrilled to introduce New Zealand’s first curved OLED TV. Featuring an elegant curved screen, this masterpiece of technology and design will define the next step in the evolution in television.
“LG’s curved OLED TV delivers a level of viewer immersion that has to be experienced to be believe,” said Chean. “Driving the evolution of TV in a new and exciting direction, the curved OLED TV is proof of our commitment to providing our customers with the ultimate home entertainment experienced.”
LG also announced an expansion of its Ultra HDTV lineup, with five new models available in 55-inch, 65-inch and 84-inch screen sizes.
As for the audacious curved OLED TV (55EA9800), here’s what LG’s blurb says:
The Curved Viewing Experience
Featuring a curved screen ergonomic design, the LG Curved OLED TV delivers an immersive, IMAX-like viewing experience in the home. It boasts LG’s comfortable Cinema 3D technology, with clearer, more natural images.
Advanced Audio System
A transparent Crystal Clear Stand accentuates the LG Curved OLED TV’s slim screen. LG has embedded innovative super-slim see-through speakers in the Crystal Clear Stand that deliver crisp, detailed audio with excellent performance in the mid and high frequency ranges. In total, there are 8 speakers that provide an audio output of 40W.
Remarkable Picture Quality
LG’s Curved OLED TV produces astoundingly vibrant images thanks to its proprietary WRGB technology. The unique Four-Colour Pixel system features an additional white sub-pixel, which works in conjunction with the red, blue, green pixels to deliver vibrant colours and brilliant whites. What makes OLED so innovative is that each sub-pixel is self-lighting, delivering an infinite contrast.
Stunning Design/Latest Technologies
Thanks for WRGB OLED picture technology, LG’s Curved OLED TV boasts a screen depth of only 4.3 millimetres (at the thinnest section) and a weight of just 17 kilograms. The TV also incorporates a Carbon Fibre Reinforced Plastic (CFRP) back cover that further reinforces the curved screen and helps give the TV its minimalist design. LG’s Cinema Screen slim bezel design serves to heighten the viewer’s sense of immersion, while also contributing to the TV’s striking aesthetics.
The Colour Refiner
The Colour Refiner enhances precision, overseeing colour consistency to ensure accuracy at even the widest viewing angles. This colour consistency is a hallmark of LG’s OLED technology, where colours remain vibrant and have 120 percent greater range than existing LG LED/LCD technology.
The 55-inch OLED TV also offers an infinite contrast ratio, which maintains contrast levels even at wide viewing angles. To complement the infinite contrast ratio and enable the richest colour and deepest black expression, a High Dynamic Range (HDR) algorithm has been incorporated.
Enhanced Motion Clarity
The response time of the LG OLED TV is 100 times faster than LED/LCD TV.
LG’s Curved OLED TV will retail for $16,999.
LG’s new Ultra TV range will be detailed in a separate story.