AS ARTISTS LIKE George Michael will confirm, when it comes to record labels mistreating artists, Sony Music takes the cake. Now they seem to be at it again, by upping the price on Whitney Houstonโs Ultimate Collection album on iTunes and Amazon, ย a mere 30 minutes after her death last Saturday.
News got out that Houston had died on Saturday at the age of 48. As history has repeatedly shown, the passing of a big name muso causes a surge in demand for their music, which causes both digital and physical music sales to boom. Most recently, Michael Jacksonโs catalogue went ballistic on the charts after his death.
Bizarrely, Sony Music in the UK has chosen Houstonโs death to bump up the price of her album The Ultimate Collection. Prices of the album jumped by over 60%, from ยฃ4.99 to ยฃ7.99, within 30 minutes of her death, according to Digital Spy. Although the albums sticker price dropped back to ยฃ4.99 over the weekend, thereโs still confusion about when the price drop occurred, and what Sony Musicโs involvement in restoring the price was.
Houston fans blamed Apple for the iTunes price increase, but The UK media is reporting that Apple were forced to raise the price in response to Sony Music increasing the wholesale price of the album. Price increases aside, Houstonโs album was the second top-selling album on iTunes on Monday morning in the UK, while In the US, Houstonโs 2000 Greatest Hits collection is currently occupying the number two slot on iTunes album sales chart.
The antics of Sony Music in the UK strike me as being somewhat hypocritical given the tenuous position that they and other recording labels occupy. With Mp3 music easily obtainable for free, most studios have had to resort to trading by adopting the moral high ground. Unfortunately for Sony Music, any goodwill they may have with potential buyers is likely to have evaporated. PAT PILCHER
Apparently it was an accident……….
I doubled the amount I’d accept to listen to Whitney when I heard the tragic news.