LG Optimus Black Smartphone Released

LG’s Optimus Black is described as the world’s brightest and slimmest smartphone. The new four inch NOVA display is designed to be the clearest and most readable of the current mobile screens with 700 nits of brightness for optimal visibility even under strong sunlight. Despite the new screen technology, the Optimus Black is only 9.2 mm thick at its deepest, tapering to 6mm. The new handset weighs 109 grams.

In addition to greater luminosity, the NOVA display also reduces power consumption by fifty percent during general indoor use compared to a conventional LCD. Similarly, AMOLED consumes twice as much power as NOVA to display a full white screen, the most frequently used color scheme for web browsing.

The Optimus Black offers a set of features designed for easy access to important apps and content. Optimus UI 2.0 lets users directly access messages, emails and missed calls from the locked screen with just one single finger tap. The Gesture UI offers more intuitive commands, including lifting, shaking and tapping, for taking calls, entering camera mode, or enjoying music. All Optimus Black features are available on the Android 2.2 Froyo platform with Android 2.3 Gingerbread upgrade capability.

This device introduces the world’s first Wi-Fi Direct implementation for quick and high-quality data transfer between mobile devices and adopts the world’s first 2MP front-facing camera.

The LG Optimus Black will arriving in NZ stores by May. RRP TBC.

www.lg.com/nz/index.jsp

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